The association of Via Gesù was founded in 1999 as an initiative of the current President Ms. Sciakè Bonadeo, some residents and the Hotel Four Seasons to take care of and preserve for future generations this precious fifteenth century enclave that connects the street Montenapoleone to the Via della Spiga, in the heart of the Quadrilatero della Moda
Since 2015 some exclusive men's fashion brands, who have chosen this elegant route for their Milanese flagship brands, have joined the Association by identifying via Gesú as #LaViaDellUomo, a point of attraction for international gentlemen passing through the city.
The main purpose of the Association today is that, even more ambitious, of rethinking the fruition of the street, enhancing to the maximum the characteristics that make it unique in the panorama of the city.
Thanks also to the collaboration of Fondazione Riccardo Catella and to Artemide's visionary project on the street lighting launched in January 2018, collaborates with the Municipality of Milan to promote and enhance the city's image.
Consorzio della Via Gesù - #laviadelluomo
Sciakè Serapian Bonadeo
Consorzio della Via Gesù
Via Gesù, 10